How Video Marketing Can Help Your Business To Improve Its Bottom Line

by Pandora Popstar/Lainy Voom

Any small business that is looking to expand can turn to Video Marketing as a new age technique, allowing them to give a visual representation of their Brand to potential consumers. There are many things that need to be taken into account as you are considering doing video marketing. Who is your target audience? Does your target audience surf YouTube, or some other video site online? How was your video best delivered to this audience, and how are you going to get the most benefit out of it? With the incoming surge of popularity for Internet video, starting five years ago and continuing through now, it has become increasingly clear that video marketing is the future of Internet marketing for small businesses. A video allows you to attract more eyeballs to your business from a variety of different platforms, increase the overall perception of professionalism for your company, and also create a visual representation of your brand that connects the dots for consumers.

More Eyeballs

With so many different video platforms online in which you can advertise your services on, you are undoubtedly going to be able to garner more views to your videos than you otherwise previously would. Gone are the days of paying high prices for television commercials, and we are now in an era where you can release your commercial online, receiving just as many, if not more views from your potential customers. Whether it is a product demonstration video, a commercial for your business, or just a quick promotional video to raise awareness about your company, utilizing video marketing can be an excellent choice for many small businesses local and nationwide.


Video marketing also increases the professionalism perception for your company. Having a video, video marketing will allow you to make a number of different decisions, that allow you to increase the perception of professionalism for your company. Just by having a video, more people are going to be aware of the services that you provide, and you are going to look more professional to your potential clients overall. It can be a way to stand out from competitors, and show them that you are willing to invest your time and resources into creating a professional looking video, that promote your brand and ideas.

A Visual Representation of Your Brand

You should also look to have a visual representation of your brand or product. If you have a complicated but useful product, video marketing can help you to connect the dots, and give your potential clients a visual look at what you are providing. This is especially true for Internet businesses that provide Web 2.0 services, or even product companies that are looking to expand upon their features and make them more clear to their customers. Giving them a visual representation of your brand can increase their interest in your products and services, and make it an excellent option for many people and small businesses.

If you are looking for more people to be aware of your company, an increase in the perception of professionalism for your small business, or provide your consumers with a visual representation of your brand, video marketing can be an excellent choice.

When you hire a Video Marketing service, you will receive a number of promotional benefits, including increased notice and added preception of professionalism.


“It Ain’t Me | Kygo x Selena Gomez | Official music video.”

Written and Directed by Phillip R. Lopez
Executive Produced by Maximilian Guen
Cinematography by Todd Martin
Video commissioned by Toby Andrews

A Magna Carta Production
Starring Georgia Fowler & Nathan Mitchell

Performer: Kygo & Selena Gomez
Guitar: Andrew Watt
Background Vocal: Andrew Watt / Ali Tamposi / Brian Lee
Producer: Kygo / Andrew Watt
Mastered at Sterling Sound in New York, NY Tom Coyne
Mixed at MixStar Studios, Virginia Beach, VA Serban Ghenea
Vocal Engineer Louis Bell / Benjamin Rice
Vocal Producer: Andrew Watt

(P) 2017 Kygo AS under exclusive license to Sony Music Entertainment International Ltd / Ultra Records, LLC
Rec Period – 2017
Repertoire Owner: SME International Limited UK (Kygo)

Video Rating: / 5

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