Email marketing programs are a revolutionary means of communicating created by the advances in web 2.0 technology. With the increase of e-commerce as a result of these same technological innovations, email is now one of the most important means of marketing products and services through the internet. Through email, companies and businesses have a time effective means of reaching many potential consumers. Through email, marketing copies get delivered directly to a persons inbox; companies no longer have to wait for consumers to come across their ads in the internet.
The Power of Video Email Campaign Software:
Using video email campaign software has quickly become a proven internet marketing strategy. Through video and audio email, your recipients no longer have to tediously shift through time wasting text advertising copy. Even if your marketing copy contains wonderful graphics and engaging text, so does every other email marketer out there and you cannot always expect an individual to read them when other email communications await their attention. That is why for all the emails you sent in a day, only a very few would respond to your advertisement and visit your web site.
Video email marketing programs are more powerful than traditional email marketing copies. Busy people will have more time to watch than read copy. Your video presentation can be as short as thirty seconds. Studies have shown that most people will watch at least two thirds of that presentation. Given an ingenious video email copy, this short span of time can be enough to peak your recipients interest in your product or services and encourage them to take time off their busy schedules to visit your web site. If you doubt the impact of video and audio presentations as marketing tools, then you just have to think about the enormous boost in sales that result from TV infomercials and radio.
Video Email Marketing Programs Weaknesses:
There are reasons why in the past most companies have preferred sending antiquated graphic and text email advertisements rather than doing video marketing by email. One of the most popular reasons for some marketing professionals reluctance to shift over to video marketing by email is the belief that recipients of these emails do not use the same video platforms and standards. There is just no way to determine the recipients level of computer technology so that the appropriate format of video could be sent to each persons inbox.
One other weakness is the large file size of each video email marketing copy. This obstacle is hardly something that can not be over come but this is nonetheless an issue.
New Solutions to Video Marketing by Email’s Problems
Fortunately, there are now video email marketing programs that can solve the above mentioned challenges associated with past video email marketing systems. To solve the large file size problem, when you now send a video email it is streamed from a server not as a file attached to the email. Kind of like accessing a video on a website except this video or audio message plays in the persons inbox making it much more personal. This means that you do not have to use a any of the actual video file size in your video email marketing copy.
To solve the problem about incompatible video platforms, video email campaign software has applications that can now automatically and instantaneously detect the viewers video playing format the moment the recipients clicks the preview. The appropriate video format is then selected and plays instantly. This means that every video email gets viewed and tracked properly whatever the recipients video standard.
Given video emails flexibility and powerful persuasiveness, isn’t it time to take advantage of video email in your internet marketing campaigns? I have built 3 companies in 5 countries using these systems before some of the problems where even corrected. Now with the systems playing on all computers and formats with excellent quality the door is wide open for the internet marketers that are smart early adapters to separate themselves from everyone else and grab major market share in there advertising and/or recruiting.
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