While you’ve spent time and money on your online video campaign, you do as much to get that cinematic marketing genius of a product out into the world to go viral. A surefire way to do this is a developing posting-to-hosting strategy, and a technique called VSEO (Video Search Engine Optimization). Here are some tips on VSEO that can help maximize your cinematic marketing.
YouTube is the second largest search engine in the world. Internet marketing firms will tell you that there’s a monumental difference between hosting your video on YouTube and hosting it on a site where you can customize a video sitemap to generate more traffic. When you use YouTube for your business, this often drives traffic back to YouTube, and not to your company site.
To redirect traffic to your site where it matters, you can seek out the help of a business video hosting company, which should also help you harness the power of detailed analytics and VSEO. This tool allows you to know who, when, and for how long your videos were viewed. Such visibility gets your video channel recognized by the major search engines, which, in turn, can guarantee that your video is projected to attract more traffic to your site. It is technically sound to standout and be competitive in the online marketplace.
With the cosmic number of people who go online to watch videos, it’s inevitable that problems in upload and viewing might arise. Technical difficulties range from videos that won’t load, or take too long to load, to faulty audio, are common glitches. Online video hosting services can help add your video on your website while they ensure your videos are edited for optimum quality. You don’t have to fuss over common technical stuffs like resolution, audio, video formats, and uploading and management.
An online video platform helps you manage your videos through a high-tech interface that helps you to upload and view all your videos in a dashboard page. Video managers can preview any video with the click of a button, while they track information like date, file size and video length comprehensively. Other more technical functions include a dashboard page for every video that allows you to manipulate video delivery formats (e.g. overlay, embed, lightbox), deactivate codes, alter video click paths, make changes in real time, and create trackable links.
Online video platforms also allow users to measure, test and optimize video campaigns. You can see where videos are being watched with a geolocator and you can see how your videos are doing by tracking user plays and user stops. If you would like to read up some more on video search engine optimization, visit: stonetemple.com/articles/video-search-optimization.shtml, searchenginewatch.com/article/2065272/How-to-Optimize-Your-Videos-for-SEO and antezeta.com/news/video-seo-top-tips.