For any advertising method to be effective, it has to have a target audience that is consuming the medium with which the advertising is attached to. That being said, advertisers are starting to realize that online video advertising is now an effective method to attract large relevant audiences. Online video consumption has grown tremendously in the past few years and as a result, video sharing and video search companies are poised to reap the benefits of video advertising.
Since video sites have been realizing more and more traffic growth, they have had a unique opportunity to innovate and test various different online video ad formats. And the advertisers as well are more than happy to experiment as they are looking to these leaders to develop the most effective online video advertising formats. Traditionally, pre-roll, mid-roll, or post-roll ad formats (aka in-stream ads) have been favored by advertisers due to the availability of inventory and prominence of the advertisement itself.
Pre-Roll Ads – In this format of advertising, the advertisement clip is inserted before the actual video and while playing the video, the advertisement clip is played first and the viewer is compelled to watch the advertisement before the start of the real video file.
Post-roll Ads – This format includes the advertisements at the end of the video clip and it is up to the viewer to decide whether to watch the advertisement clip or not. This format of advertisement is being used by certain video sites. However, this is not effective for the advertiser as often times users dont watch the entire video.
Mid-Roll Format – With mid-rolls, a short clip is streamed in the middle (sometimes every X minutes) of video content that is playing. This tends to be less annoying to users as they are acustomed to this format in television advertising.
Many of the video platforms have experimented with various differnent online video formats. One of these is in-player ads: In-player ads sometimes include relevant text or image advertisements in the space available in video player between the outer margin of the video and the inner margin of the video player.
Contextual in-video advertising seems to be the way of the future with many different sites attempting to match videos with advertisements that are most relevant to the subject matter. Users like this format more as well as it does not disturb the experience of watching the entire video. This quality of the format makes it one of the most promising advertising formats for the future and there are many diverse ways in which to serve either images, clips, or text ads.
Some of the video sites like to go through the video and include only relevant in-video text advertisements, which match the contents of the video and at the same time it does not disturb the process of video watching by the viewer. Youtube was one of the first sites to adopt this format as a standard and it is called Overlay Video Ads.
These are some of the popular and in-use video formats at the present time. But the work is still going on for the development of the new video formats for the future and no real standard has been set. It will be quite interesting to see what the leaders in this space come up with next.
Footage has emerged alleging that chlorine gas was used against civilians in Syria. John Iadarola and Ana Kasparian, hosts of The Young Turks, break it down. Tell us what you think in the comment section below.
“In the darkness of the Syrian night, there was no way for the residents of Saraqib to see the green and yellow clouds of toxic gas. But they soon felt them.
Dozens of civilians – mainly women and children – were rushed to a makeshift hospital with their lungs burning from chlorine gas. Grown men writhed in pain while rescue workers struggled to fit an oxygen mask over the tiny face of a baby caught up in the attack.
The chemical weapon was dropped onto the town by the Assad regime late on Monday evening in an apparent act of revenge after nearby rebels shot down a Russian transport helicopter, killing five Russian troops.
The regime helicopter swept over the town of 30,000 and dropped at least two canisters of liquid chlorine, a chemical with a thousand benign uses now turned into a weapon of war by Syria’s government against its own people.”
Read more here: http://www.telegraph.co.uk/news/2016/08/02/toxic-gas-in-the-darkness-assad-regime-drops-chemical-weapons-on/
Hosts: John Iadarola, Ana Kasparian
Cast: John Iadarola, Ana Kasparian
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Young Turk (n), 1. Young progressive or insurgent member of an institution, movement, or political party. 2. Young person who rebels against authority or societal expectations. (American Heritage Dictionary)
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